![]() ![]() You may not be able to use every social network for entries. Be sure to give yourself enough time research different software vendors and set up test campaigns these campaigns can be tricky the first time you run them. WooBox, Shortstack, and Wishpond are three examples of apps that can do this. We'll need software to collect all of these hashtag entries and randomly draw a winner. The concept is simple: When people post to social media using a specific hashtag - in this case, #WKRPScavengerHunt - they'll be entered to win the grand prize. Now that we have a place to give out clues, we need to set up the hashtag raffle. Set up a hashtag raffle using contesting software. When listeners text in for the clue, these services will also ask them if they want to subscribe to our email list by replying with their email address.ģ. We can set this up using a service like Textiful or Join By Text. For example, we'll set up our contest so that if listeners text the “WKRP Hunt” to the number 55555, an auto-responder will reply with the clue to this week's location. In addition to showing the clues on your station's website, enable listeners to get the clues for this week's location by texting a keyword to a number. Enable listeners to receive the clues via text message. Either way, don't delete previous weeks' locations from your website you want to give your listeners several weeks to enter the contest.Ģ. You could hide the clues for all the locations behind the content locker, or you could keep this week's location open to see, but hide the clues for the location from previous weeks behind the locker. There are a couple of different ways you can do this on your website. (On the Jacobs Media website, we use the Opt-In Panda plugin you can see it in action here.) If your station's website is built in WordPress, you can use a plugin to hide the content. To do this, you'll need to use a “content locker,” which hides the content until it's been unlocked with a form submission. The key, however, is that you don't want to people to be able to see the clues until they've signed up for your radio station's email list. Beneath that, you'll want the clues for the locations. At the top of the page, you'll want a concise description of how the contest works. This is the page where we will send your listeners to see the clues, so we'll give it an easy-to-remember vanity URL, such as /scavengerhunt. Come see the latest technological trends and find out how they'll impact radio.ġ. That fee include an on-air spot schedule.īackstage at CES 2023 Our guided CES tours are open to all broadcasters. Local businesses pay to be one of the locations in the scavenger hunt. Our radio station will promote this contest on the air. Everybody who posts a selfie with that hashtag is entered to win the grand prize - $100 gift certificates to each participating location. Once they have figured out a location based on the clues, they go there, take a selfie, and post it to social media - tagging tagging the local business in question, and including the hashtag #WKRPScavengerHunt in their post. They can also receive the clues in response to a text message opt-in. Listeners have to provide their email address to see the clues. ![]() Here's how it works: Each week for twelve weeks, WKRP posts clues about a different location on its website. WKRP in Cincinnati has decided to drive its listeners to various local businesses using a hashtag scavenger hunt. Here's an example of a program that could help multiple businesses with this issue: Stations that can solve problems for clients will prosper stations that try to return to business as usual with the same old programs will not.įor example, let's say that our sales team hears from numerous clients that they are getting ready to reopen, and that these clients need to let the public know that they are open again, and to drive traffic to their locations. Many businesses are facing “re-entry” challenges, and anything your radio station can do to help its clients address these challenges is valuable.Īs your team sits down to design promotional programs that it can sell sponsors into, think about the hurdles that potential clients are facing, and design programs that will help them overcome these specific issues. Some are ready to rock, while others are cautiously navigating local regulations and implementing procedures to keep their customers safe, and others are scrambling to find employees. As I noted last week, every individual is returning to “normal” life at their own pace. We find ourselves in an odd situation right now, as various parts of the country are in various stages of reopening.
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